[VeriTrace] Proprietary UID Codes for B2B Program Success: a series of posts

Robert Sherwood @ VeriTrace is producing a series of posts exploring how proprietary UID codes are superior for B2B product identification and how they are changing the way companies protect their products, strengthen supply chains, and gain greater business intelligence.

Most conversations about product identification focus on QR codes, serialization, and connectivity, but lack discussion of the code’s security compared to that of proprietary codes.

Comments and discussion are welcome and encouraged.

As Robert publishes, this list below will be updated with links.

Part 1 – Why Security Matters
• The limitations of open codes vs proprietary codes
• Authentication in the age of AI
• Using secured components as data points

Part 2 – Building Authentication That Lasts
• Securing the product, not just the package
• Connecting product and packaging identities
• Authentication throughout the product lifecycle

Part 3 – Turning Security into Business Value
• Deploying proprietary codes within the B2B supply chain
• Visible and Covert marking
• Solving B2B problems using UID data